WHAT DRIVES ME
Seeing what matters. Turning insight into action.
I combine strategic communications and marketing with hands-on execution. Especially when businesses need clarity, momentum, and experienced support — fast.
ABOUT ME →
BUSINESS
INSIGHTS POST-MERGER
INTEGRATION CRISIS
MANAGEMENT MARKETING
& BRAND TRANSFORMATION PROJECT &
INTERIM MANAGEMENT
INSIGHTS POST-MERGER
INTEGRATION CRISIS
MANAGEMENT MARKETING
& BRAND TRANSFORMATION PROJECT &
INTERIM MANAGEMENT
COMMUNICATION. MARKETING. TRANSFORMATION.
For leaders
who need results.
WHAT DRIVES ME
READY TO STEP IN
THINK. OWN. DELIVER.
I get up to speed quickly, see the bigger picture, and take ownership — I work with or within the team and I stay focused on getting things done.
LEARN MORE →THREE CHALLENGES. ONE APPROACH.
THREE CHALLENGES. ONE APPROACH.
01
Markets & Decisions
Analyze. Focus. Act.
02
Change & Integration
Communicate. Connect. Move forward.
03
Critical Projects & Leadership
Structure. Lead. Deliver.
EVA M. ODENTHAL
Experience that
connects the dots.
I work where strategy, communications, and execution meet — across industries, company sizes, and international environments.
That range matters. It allows me to walk into a new situation, understand what matters quickly, and start contributing from the outset.
ABOUT ME →
Sometimes a change in perspective
is all it takes to see what’s next.
ADAPTABILITY
ADAPT. CONNECT. DELIVER.
Different industries. Different organizations. Different roles. Different challenges.
That experience has taught me how to read a new environment quickly, understand how things work, and become part of the solution.
READ THE LANDSCAPE.
Understand the business, the people, and the challenge.
ANALYZE THE DYNAMICS.
See across functions and silos. Understand how the pieces fit together.
SET DIRECTIONS.
Take responsibility. Create structure. Keep things moving.
CREATE ALIGNMENT.
Build on what’s already there — with teams, functions, and external partners.
WHAT I DO
INSIGHTS. CHANGE.
LEADERSHIP.
I step in when an organization needs experience, additional capacity, or someone to take ownership and move an important issue forward.
01
Markets & Decisions
Turn complex market and customer signals into clear insights — so marketing, sales, and leadership can make better decisions and act with confidence.
Business InsightsMarketing & BrandSales SupportLaunchesMarket AnalysisCompetitive IntelligenceCustomer InsightsDecision Support
02
Change & Integration
Turn new structures into something people can understand, work with, and move forward with — across teams, functions, markets, and partners.
Post-Merger IntegrationChangeTransformationInternational RolloutsChange Communications
03
Critical Projects & Leadership
Step in when experience and ownership are needed — for a crisis, a vacancy, a special project, or a defined period of transition.
Crisis ManagementCrisis CommunicationsInterim ManagementProject LeadershipSpecial ProjectsInterim LeadershipVacancy Coverage
HOW I WORK
UNDERSTAND.
OWN IT.
GET IT DONE.
MAKE IT STICK.
UNDERSTAND.
Get to the heart of the situation — fast. Objectives, stakeholders, dynamics, decision-making.
OWN IT.
Take responsibility, create structure, and bring the right people together.
GET IT DONE.
Turn plans into action — and action into results.
SUSTAIN THE IMPACT.
Secure the outcome, leave things in good shape, and hand over cleanly.
TRACK RECORD (SELECTION)
DIFFERENT CHALLENGES.
SAME MINDSET.
Understand quickly. Take ownership. Work with what’s there. Deliver.
ASK CHEMICALS
Post-Merger Integration / International Brand Communications
Communications for a newly created corporate brand (joint venture). Rollout across 24 markets, stakeholder alignment, and implementation.
NESTLÉ WATERS DIRECT
Crisis Management / M&A / Communications / Sales Support
Crisis processes and tools, internal training, acquisition and integration projects, and sales support.
BEAM SUNTORY
Interim Brand Management / Premium Brands
Bowmore and Laphroaig. Campaigns, launches, events, agency management, and international stakeholder coordination.
IRI / CIRCANA
Senior Consultant, Business Insights
Advising leading FMCG companies amongst various categories, translating market and customer data into commercially relevant insights and decisions.
LOTUS BAKERIES
Interim Marketing Management
Marketing initiatives, global guidelines, social media, Amazon content, key account support, and out-of-home activities.
MARTOR
Corporate Launch
Brand identity, product design, online and offline communications, and corporate fashion supporting the sales organization.
NETWORK
MORE EXPERTISE.
ONE CONTACT.
When a project calls for additional strategic, communications, creative, or operational expertise, I bring in trusted specialists from my network.
I stay involved. I stay accountable. You keep one point of contact.
SELECTED PARTNERS
ODENTHAL & BÜDENBENDER
STEP IN. HIRE.
HAND OVER.
Interim support when it’s needed. Permanent placement when the time is right. A structured transition between the two.
When a temporary leadership role ultimately needs a permanent solution, my partnership with Odenthal & Büdenbender brings interim management and executive search together.
LEARN MORE →PROFILE
EVA M. ODENTHAL
MBA20+ years of experienceMid-sized businesses & global corporationsB2B & B2CDomestic & internationalGerman & EnglishBerlin · Hamburg · Available throughout Germany
NEXT STEP
WHAT’S ON
YOUR AGENDA?
A vacancy. A project. A transformation. Or something that simply needs experienced hands.
A short conversation is usually enough to see if it’s a fit.
LET’S TALK →